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Privacy Policy

Last Updated: May 2026

Introduction

This Privacy Policy explains how Pliia ("we", "us", "our"), operated by a company registered in Israel, collects, uses, stores, and protects your personal data when you visit or make a purchase from www.pliia.com ("Site"). This policy is an integral part of our Terms of Service and Cookies Policy.

By using our Site, you agree to the collection and use of information in accordance with this policy.

Who We Are

Pliia is an e-commerce store selling intimate wellness products, operated by a company registered in Israel. Our products are shipped worldwide directly from our manufacturing facility.

For any privacy-related inquiries, please contact us through our Contact page.

Information We Collect

We collect the following types of personal data:

a) Information You Provide Directly

Full name
Email address
Shipping and billing address
Phone number (if provided)
Payment information (processed securely via third-party providers — we do not store your full card details)
Messages or inquiries submitted through our contact form

b) Information Collected Automatically

IP address and approximate location
Browser type and version
Device type (desktop, mobile, tablet)
Pages visited, time spent on the Site, and referral source
Cookies and tracking data (see our Cookies Policy for full details)

c) Information from Third Parties

Data from Meta (Facebook/Instagram), Google, and other advertising platforms when you interact with our ads
Payment confirmation data from PayPal and other payment processors

How We Use Your Information

We use your personal data for the following purposes:

Order fulfillment: To process, ship, and confirm your orders, and to communicate with you about your purchase.
Customer support: To respond to your inquiries and resolve any issues.
Marketing communications: To send you promotional emails and updates, where you have given consent. You may unsubscribe at any time.
Website improvement: To analyze how visitors use our Site and improve user experience.
Advertising: To deliver relevant ads on third-party platforms such as Facebook, Instagram, and Google, including retargeting.
Legal compliance: To comply with applicable laws and regulations.
Fraud prevention: To detect and prevent fraudulent transactions and unauthorized access.

Legal Basis for Processing (GDPR)

For users in the European Union and EEA, we process your data based on the following legal grounds:

Contractual necessity — processing required to fulfill your order.
Legitimate interests — fraud prevention, website analytics, and business operations.
Consent — marketing communications and non-essential cookies.
Legal obligation — compliance with applicable laws.

Sharing Your Information

We do not sell your personal data. We may share your data with the following trusted third parties, strictly for the purposes described above:

Shopify — our e-commerce platform (data processor)
FedEx — for order delivery (name, address, phone number)
PayPal — for payment processing
Google — for analytics and advertising (Google Analytics, Google Ads)
Meta (Facebook/Instagram) — for advertising and retargeting
Hotjar — for website behavior analytics
Cloudflare — for website security

All third-party service providers are required to handle your data in accordance with applicable data protection laws.

We may also disclose your data if required by law, court order, or governmental authority.

International Data Transfers

As our products are shipped globally and we use international third-party services, your data may be transferred to and processed in countries outside your country of residence, including countries outside the European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

Data Retention

We retain your personal data for as long as necessary to:

Fulfill the purposes described in this policy
Comply with our legal obligations
Resolve disputes and enforce our agreements

Order-related data is typically retained for 7 years in accordance with Israeli accounting and tax law. Marketing data is retained until you withdraw consent.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right of access — request a copy of the data we hold about you
Right to rectification — request correction of inaccurate data
Right to erasure — request deletion of your data ("right to be forgotten")
Right to restriction — request that we limit how we use your data
Right to data portability — receive your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us through our Contact page. We will respond within 30 days.

If you are based in the EU/EEA and believe we have not handled your data correctly, you have the right to lodge a complaint with your local data protection authority.

Data Security

We take the security of your personal data seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. Our Site is hosted on Shopify, which maintains industry-standard security certifications including PCI DSS compliance for payment data.

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Children's Privacy

Our Site is not directed to children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.